Expert team of
professionals

We are an expert team of professionals, who are proud of their deep understanding of children, and passionate about the importance of play in healthy childhoods. We go above and beyond to champion great children’s products using our wide range of skills to make a difference. Whether that is to shout about products in the media, design user testing to help you turn good ideas into great products or share our knowledge and passion with our audience.

The Good Toy Guide was founded by child development expert Dr Amanda Gummer in 2012. 

Created to provide an independent, expert accreditation service for children’s products, The Guide provides a trusted resource for parents and gift-givers to find truly Good Toys. Amanda has a PhD in Neuropsychology, the Postgraduate Certificate in Higher Education and over 20 years’ experience working with children and families.

 Having worked in children’s industries for many years, Amanda is now widely considered as the UK’s go-to expert on play, toys and child development. She can regularly be seen in the media, including BBC News, Sky News, The Daily Mail and many more, offering advice on news stories and issues surrounding children, families and child development. 

10 years on and Dr Gummer’s Good Play Guide has evolved into an independent, expert organisation, dedicated to ensuring every child can develop the skills they need to thrive during a happy healthy childhood and home of the Good Toy Guide and Good App Guide,

The team’s mission is to help make the world a more playful place. If you would like Dr Amanda Gummer’s support on your next campaign, project or article, please do not hesitate to get in touch: theteam@goodplayguide.com

Meet our Team

Frances Cain

head of international

Nicola Jenkins

HEAD OF BUSINESS DEVELOPMENT

Nikki Jeffery

HEAD OF MARKETING

Kerstie Mehmel

OFFICE MANAGER/
REVIEW CO-ORDINATOR

Oomar Mauthoor

DIGITAL EDITOR

Rebecca Alfandary

Business Development
& Account Manager

Kayleigh Kerr

ADMINISTRATOR

Nikita Chan

SALES AND RESEARCH ASSISTANT

Emma Lockard

Play Champion

Gemma Ballard

RESEARCH ASSISTANT

Meet our Associates

As an extension of the team, we often collaborate with a number of fantastic individuals who share the same vision as us. 

For this reason, we have created the Good Play Guide Associates Network to allow our clients to tap into a wider range of expertise to help meet your objectives!

How do we work with our associates?

We value our Associates and enjoy collaborating with them.

Our collaboration provides our clients with a wider range of expertise to draw upon, resulting in cohesive solutions with the reassurance that the backing of Fundamentally Children provides.

We also trust our Associates to work with clients by mutual referrals and, should our clients need services that we feel our Associates are best placed to deliver without our involvement, we will refer them on.

Giving our clients the best service in the most cost-effective manner is our prime objective and we are delighted to have such a talented network of Associates to help us deliver this. 

Design

Joanna Scott

Joanna Scott Illustration

Valeria Miglioli

Pumpkin Projects Design Consultant / Creative Director & Founder

Development Management

Hanna Afolabi

Mood and Space / Founder

Media Production and Digital

Morgan Russo

Rabiah Coon

More Than Work Podcast Host
and Creator

Parenting and Education

Acey Holmes

Solve Learn Play, Founder
and Speech-Language Pathologist

Clare Willetts

not only pink and blue

Lorraine Allman

Can-Do Child - Author, Educator, and International Consultant

Wendy Fink Levey

Founder of Wendy Levey Consulting

Polly Ross

Specialist Speech and Language Therapist

Tiffany Enciso Williams

Child Development Specialist/ Early Childhood Special Education

Debi John

Executive Director of Play Healing CIC

Karen Jesnick Maginn

Play Therapist, Clinical Supervisor,
Trainer & Facilitator

Lucy Alexandra Spencer

Education Boutique

Research and Consumer Insight

Jillian Lakritz

Jillian Lakritz LLC

Tonina Llull

MPOWERME, LLC - CEO

Quality and Toy Safety

David Esral

Epsilon Safety & Quality Consulting

Wendy Phillips

Toy Safety Experts