Expert team of
professionals
We are an expert team of professionals, who are proud of their deep understanding of children, and passionate about the importance of play in healthy childhoods. We go above and beyond to champion great children’s products using our wide range of skills to make a difference. Whether that is to shout about products in the media, design user testing to help you turn good ideas into great products or share our knowledge and passion with our audience.
Dr
Amanda
Gummer
The Good Toy Guide was founded by child development expert Dr Amanda Gummer in 2012.
Created to provide an independent, expert accreditation service for children’s products, The Guide provides a trusted resource for parents and gift-givers to find truly Good Toys. Amanda has a PhD in Neuropsychology, the Postgraduate Certificate in Higher Education and over 20 years’ experience working with children and families.
Having worked in children’s industries for many years, Amanda is now widely considered as the UK’s go-to expert on play, toys and child development. She can regularly be seen in the media, including BBC News, Sky News, The Daily Mail and many more, offering advice on news stories and issues surrounding children, families and child development.
Home of the Good Toy Guide and Good App Guide, Dr Gummer’s Good Play Guide is an independent, expert organisation, dedicated to ensuring every child can develop the skills they need to thrive during a happy healthy childhood.
The team’s mission is to help make the world a more playful place. If you would like Dr Amanda Gummer’s support on your next campaign, project or article, please do not hesitate to get in touch: theteam@goodplayguide.com
Values that lead us
01
Think big
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02
Follow the data
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03
Partners, not clients
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04
Always be learning
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Meet our Team
Nikki Jeffery
Georgina Lilley
Executive to the ceo
Frances Cain
Nicola Jenkins
Kerstie Mehmel
REVIEW CO-ORDINATOR
Anna Taylor
Oomar Mauthoor
Rebecca Alfandary
Morwenna Ellis
Aaisha Rahim
Skye Woodward
Gemma Wellard
Kayleigh Kerr
Nikita Chan
Allisha Cairns
see our previous projects…
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Let’s Work Together
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