Expert team of
professionals

The Good Toy Guide was founded by child development expert Dr Amanda Gummer in 2012. 

Created to provide an independent, expert accreditation service for children’s products, The Guide provides a trusted resource for parents and gift-givers to find truly Good Toys. Amanda has a PhD in Neuropsychology, the Postgraduate Certificate in Higher Education and over 20 years’ experience working with children and families.

 Having worked in children’s industries for many years, Amanda is now widely considered as the UK’s go-to expert on play, toys and child development. She can regularly be seen in the media, including BBC News, Sky News, The Daily Mail and many more, offering advice on news stories and issues surrounding children, families and child development. 

10 years on and Dr Gummer’s Good Play Guide has evolved into an independent, expert organisation, dedicated to ensuring every child can develop the skills they need to thrive during a happy healthy childhood and home of the Good Toy Guide and Good App Guide,

The team’s mission is to help make the world a more playful place. If you would like Dr Amanda Gummer’s support on your next campaign, project or article, please do not hesitate to get in touch: theteam@goodplayguide.com