Here are some top tips from our experts who have been helping companies gain a competitive advantage for nearly 20 years.
Sounds simple but making sure your product development includes user testing at the right points in the process and a clear understanding of who the product is being made for isn’t as common as you think!
You’ll end up red-faced if you make claims you can’t back up.
Independent accreditations such as those on The Good Play Guide do wonders for communicating the quality and benefits of your products and that third-party recommendation is second only to personal word of mouth in influencing buying decisions.
Make separate plans for online, in-store, and event-based activations.
Especially with your marketing activities – go to where your audience is, relate to them, help them solve problems in their daily lives, and build that trusted relationship so you build brand loyalty and don’t have to work so hard for your next product launch!