Evidence-based
consultancy
for the
children's industry
Research & Consultancy
Training
Competitor Analysis
Consumer Insights
Impact Measurement
Educational Support
A discussion with a group of parents or children to understand their opinions on a topic, idea, or product.
De-risk product development with feedback directly from your target market.
Product tested in natural settings to provide authentic feedback
Research carried out by our experts to identify the key features of competitor brands.
An in-situ study with testing carried out before and after using the product or service, with the intention of demonstrating a measurable improvement.
Accreditation
Accreditation
Reviews are an essential part of any marketing plan, but comprehensive evaluation by experts in child development and play, as well as by children themselves, will make your reviews, and in turn, your products, stand out from the crowd.

Brand Support & Experiential
Expert Content
Good Play Zone
Seasonal Support
Events
Communicate your message to your target market with accessible & credible expert content
The Good Play Zone is a hands-on demo play area designed exclusively for kids to experience Good Play Guide’s tried and tested products!
Build trust in your brand and engage directly with your target market with budget-friendly packages and crucial experiential opportunities
Build trust in your brand and engage directly with your target market with budget-friendly packages and crucial experiential opportunities