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Evidence-based consultancy
for the children's industry​

Research & Consultancy

Training

Competitor Analysis

Consumer Insights

Impact Measurement

Educational Support

A discussion with a group of parents or children to understand their opinions on a topic, idea, or product.

De-risk product development with feedback directly from your target market.

Product tested in natural settings to provide authentic feedback

Research carried out by our experts to identify the key features of competitor brands.

An in-situ study with testing carried out before and after using the product or service, with the intention of demonstrating a measurable improvement.

Accreditation

Accreditation

Reviews are an essential part of any marketing plan, but comprehensive evaluation by experts in child development and play, as well as by children themselves, will make your reviews, and in turn, your products, stand out from the crowd.

Brand Support & Experiential

Expert Content

Good Play Zone

Seasonal Support

Events

Communicate your message to your target market with accessible & credible expert content

The Good Play Zone is a hands-on demo play area designed exclusively for kids to experience Good Play Guide’s tried and tested products!

Build trust in your brand and engage directly with your target market with budget-friendly packages and crucial experiential opportunities

Build trust in your brand and engage directly with your target market with budget-friendly packages and crucial experiential opportunities