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Nick Junior are leading providers of educational and entertaining programming for preschoolers. They wanted to use our expert voice to add credibility to their campaign around ‘pandemic parenting’, to improve brand awareness for their show ‘Blues Clues & You!’.
Dr Amanda Gummer represented ‘Blues Clues & You!’ on three media days as an independent expert. The client’s research had found that parents were worried about the signs of regression in their child, due to the impact the pandemic restrictions. Amanda was able to talk about this in the context of child development and offer practical solutions for parents.
‘Blues Clues & You!’ gained excellent press coverage as a result of the campaign, across various news outlets including: