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Horst Brandstätter Group, producers of the award-winning PLAYMOBIL® wanted to test an innovative new toy design, to decide whether to invest further in the product.
We tested a minimum viable product with children and parents. This included recorded play sessions and co-creation with the children to provide inspiration for future development.
The product gained positive feedback overall and led to development of a working prototype.
“Fundamentally Children increased the quality with their questions and ability to work with kids.”
– Frank Müller, Head of Business Development
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