Award-winning PR agency Highlight PR wanted to run a survey to support a Christmas marketing campaign for their client, Sylvanian Families.
We carried out desk research to create a shortlist of popular Christmas toys over the years, then helped to design and analyse a survey to identify which of these toys parents felt were the best investment.
The data was used to produce an independent, evidence-based list of the top ten best investment toys, which included Sylvanian Families. We also provided an expert quote to support the press release.
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