Smash your goals
with help from the
experts in child development and play

Why work with us?

With increasing supply chain costs, and competitive markets, it is more important than ever to take an evidence-based approach.

Our experts help you understand children and how they engage with your brands, ensuring you avoid costly mistakes and maximise your ROI.

With services to support every stage of your brand’s lifecycle, there’s never been a better time to partner with children’s experts to help you achieve your goals.


Focus Groups

A discussion with a group of parents or children to understand their opinions on a topic, idea, or product.


De-risk product development with feedback directly from your target market.

Observed Play Sessions

Product tested in natural settings to provide authentic feedback

Competitor Analysis

Research carried out by our experts to identify the key features of competitor brands.

Impact Evaluation

An in-situ study with testing carried out before and after using the product or service, with the intention of demonstrating a measurable improvement.

Consumer Trends

Research carried out by one of our experts to identify the key themes of current consumer trends.



Seminars, workshops and immersion sessions to upskill your team.

Lesson Plans

User-friendly activity plans to extend learning and help teachers make the most of the product in the classroom.

Brand Audit

A review of your product range to identify the benefits of your products and identify areas for new product development .



Reviews are an essential part of any marketing plan, but comprehensive evaluation by experts in child development and play, as well as by children themselves, will make your reviews, and in turn, your products, stand out from the crowd.

Marketing Support

Expert Content

Communicate your message to your target market with accessible & credible expert content

Good Play Zone

The Good Play Zone is a hands-on demo play area designed exclusively for kids to experience Good Play Guide’s tried and tested products!

Seasonal Support

Build trust in your brand and engage directly with your target market with budget-friendly packages and crucial experiential opportunities

Seedling Programme

Support for Startups

Seedling Programme:
Support for Start Ups

A holistic package of support for new businesses in the children’s industry, which includes testing and consultancy.