How to advertise toys at Christmas
with a small budget

Everyone is feeling the pinch at the moment. With the cost of living crisis taking hold, consumers are being more selective as to where they are choosing to spend their money.

When it comes to expensive festive holidays such as Christmas, families are starting their shopping early in order to spread out the cost incurred.

With that in mind, now is the right time to consider how to spend your advertising budget, in order to attract those important customers to your product.

Here at the Good Play Guide, we have a range of advertising packages designed for large-scale organisations down to small, start-up businesses. Whatever your budget, the Good Play Guide can help you to achieve success this Christmas.

What do you get with the Good Play Guide Christmas Packages?

There are two Christmas packages to choose from: 

1. Christmas Introductory package

2.  Christmas Premium package. 

Looking specifically at what is included within the Introductory package, there are a range of benefits on offer. 

By selecting this package, your product will automatically be included on our ‘Festive Faves’ carousel on the Christmas hub which is a focal point of the during the festive period. This means that those customers looking for Christmas inspiration with present buying, will see your product as soon as they start scrolling.  

Further, the introductory package will ensure your product be included at out stand at BlogOn Xmas event taking place on 8th October 2022 as well as the Ambassadors Programme.

By choosing the Introductory Package, your item will be explored at length in our ‘Festive Fave’s expert article, where the developmental benefits of your product will be highlighted and explained to the customers looking at your product. A direct link through to where your product can be brought will also be included, in order for a streamlined process from advert to purchase. With our expert articles achieving on average 1000 reads per article, the benefits of your product will be highlighted to an audience, all actively seeking the best products for their loved ones.

In addition to this, all companies that have taken advantage of the Introductory package offer, will have their products featured in our consumer newsletter which is currently sent to 5000 parents, grandparents and gift-givers.

The Introductory package may come with a smaller price tag, but it is still packed full of benefits that will help to increase sales and lead to product exposure to thousands of potential customers. 

What are the benefits of advertising with the Good Play Guide?

There are many benefits to advertising with the Good Play Guide.

Recommendations from independent experts are one of the most persuasive factors when it comes to deciding whether to purchase an item or not.

With the Good Play Guide being held in such high regard within the toy industry and amongst parents and carers, a recommendation from us delivers the reassurance that what is being purchased, is a high-quality product.

With the extensive reach that the Good Play Guide has, an accreditation from us will increase the intention to buy by a whopping 20%.

Our proactive social campaign in 2021 delivered a total of 860k impressions with a total reach of 700k.

Not only will the accreditation make your product more appealing within the consumer market, but the extensive reach of our social media platforms means that your client pool is considerably larger.

We target our campaigns to your core target audience, of parents, grandparents and others, looking for products to buy the smaller members of their families.

With a range of packages to suit every budget, can you afford not to take up this opportunity?

BlogON Demo Zone

If you feel that the above offering is not quite right for your business, then why not consider putting your product forward to be exhibited in our hands-on demo area at the BlogON this year.

The Good Play Guide will be manning a hands-on demo area to showcase brands entered into the 2022 BlogOn Toy Awards.

The importance of experiential marketing in a digital world is indisputable.  If you want to get your products directly into the hands of your consumers, then this is for you. With the Good Play Guide expert team on hands to answer questions, deliver demonstration and talk about the benefits that come with your product, the BlogON demo area delivers consumers a first-hand experience of your product.

By selecting our BlogON package, you will be given 30 royalty-free high-resolution photographs of consumers engaging and interacting with your products for you to use to showcase your product.

Further, you will be included in the pre, during and post-event social media campaigns, increasing the reach of your product outside of just those in attendance. There is even the option to include an item in the event goodie bag, given to bloggers and influencers to take away and promote the products inside.

The reach for your product is vast with this package and the possibilities endless. If this is not enough, as part of this package, the Good Play Guide is offering the inclusion of a branded banner within the Good Play Demo Zone, to really advertise your product to your target audience and beyond.


The Good Play Guide has something for every company and every size budget. Whether you feel your product will benefit from hands on interaction to boost sales, or simply reaching a wider audience, speak with us today and allow us to support you in getting your business to reach its full potential this Christmas.

To find the right package to suit your needs and budget this Christmas, feel free to reach out and speak to a member of our Sales team today!