How can we Assist Help Inspire Support Promote you?
With increasing supply chain costs, and competitive markets, it is more important than ever to take an evidence-based approach. Our experts help you understand children and how they engage with your brands, ensuring you avoid costly mistakes and maximise your ROI. With services to support every stage of your brand’s lifecycle, there’s never been a better time to partner with children’s experts to help you achieve your goals.
Build Trust
Startup Tips
Development
Upskill Team
Play-based Education
Inclusion & Diversity
Leverage our expert voice to effectively support your messaging, strengthen customer engagement, and significantly boost long-term brand loyalty.
Avoid costly pitfalls as you build your business by taking an evidence-based approach with the support of experts in children’s development.
Take an evidence-based approach to product development to maximise your ROI and improve your product’s appeal
Upskill your team and improve cohesion with training on topics such as ages and stages, inclusion and diversity, and audience insights.
In the Media
Dr Amanda Gummer, renowned child development expert, often features in media discussing the role of play in learning.
Through FUNdamentally Children and the Good Play Guide, she offers valuable insights on educational toys and parenting, helping families make informed choices for their children's development and well-being
Our Work
We support brands who put children at the heart of their business strategy. First, we help you understand your audience, then we review your products, content, or service to check it does what you expect, and then we help you shout about it to your target market. We love helping businesses succeed at every stage.
Our Work
We support brands who put children at the heart of their business strategy. First, we help you understand your audience, then we review your products, content, or service to check it does what you expect, and then we help you shout about it to your target market. We love helping businesses succeed at every stage.
Our Services
We transform great ideas into exceptional products that connect and enrich families. Let us help amplify and endorse your children’s products, ensuring they meet the highest standards of innovation and quality.
Branding
We provide consultancy services and insights to improve product design and engagement.
Research
We offer expert research services using child development specialists and real children.
We love working with brands to champion play
We love working with brands to champion play
Our Insights
Our Network
We have our fingers on the pulse with our extensive network of play champions and play partners.
When you work with us, you have access to our international network of professionals, play clubs, schools and nurseries. Our unrivalled network allows you to achieve outstanding results without breaking your budget.
