Boost Your Brand This Easter!
Submit your product for accreditation by 31st December and guarantee your spot in our 2025 Easter Product Hub.
Gain premium exposure, feature in an exclusive press release, and earn the trusted Good Play Guide Recommended badge.
Don’t miss out—Submit Today for automatic inclusion!
We offer a range of product accreditation services to suit the your needs and our product reviews are trusted by parents and carers all around the world, empowering them to make smarter, more informed buying decisions when it comes to their child's development.
TYPES OF PRODUCT REVIEWS
Strategic Product Review
This is our most comprehensive offering, providing detailed findings on child engagement, ease of use, skill development, and inclusivity. With additional analysis and recommendations from an expert in child development and user experience, this review is the perfect choice for those who want to ensure their product is thoroughly evaluated and optimised for success.
Standard Product Review
Each product is reviewed by multiple children and professionals to gain insight into its benefits. With feedback on skills developed, expert comments, and direct quotes from testers that can be used in marketing materials.
Range/Batch Reviews
Having multiple products tested in a session is a great way to reduce costs. Talk to us about the available options.
PRICING
The following submission costs do not apply to products submitted under the STEAM Toy Accreditation Programme or the MESH TOY Accreditation Programme.
These programmes are run alongside third-party organisations and operate independently of the Good Play Guide Accreditation.
Please click here for more information on the STEAM Toy Accreditation Programme
Please click here for more information on the MESH Toy Accreditation Programme
UK Pricing
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Strategic Product Review £1,500 +VAT
Providing detailed findings on child engagement, ease of use, skill development, and inclusivity; with quotes from the testers and additional analysis and recommendations from an expert in child development and user experience.
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Standard Product Review £495 +VAT
Provides feedback on child engagement, ease of use, and skill development. Reviews are processed with 3-weeks
USA Pricing
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Strategic Product Review $2,400
Providing detailed findings on child engagement, ease of use, skill development, and inclusivity; with quotes from the testers and additional analysis and recommendations from an expert in child development and user experience.
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Standard Product Review $795
Provides feedback on child engagement, ease of use, and skill development. Reviews are processed with 3-weeks
PRICES UP TO DATE AS OF APRIL 2024
THE ACCREDITATION PROCESS
EACH ACCREDITED TOY WILL RECEIVE:
The Good Play Guide's stamp of approval to use on printed and digital assets throughout all marketing and sales platforms
A downloadable certificate created by the Good Play Guide™ which can be used for marketing.
If you opt for our Strategic Product Review you will also receive a detailed report which can be used for marketing, research or further development of the product
Opportunity to be involved in campaigns and events run by the Good Play Guide™ during the course of the year!
RATINGS FOR PRODUCTS
Our reviews are based on a combination of real and authentic feedback from:
Children
Parents, Childminders and Teachers
and our team of Child Development Experts
We use a specially designed five-star system to rate the products we review.
FUN RATING
If a product is awarded a fun rating of 5, this shows that this product was very engaging and was able to keep most children engaged for longer than 10 minutes at a time (or slightly less for toddlers/pre-schoolers).
However, if a product is awarded with a fun rating of 1, this shows that most children became disengaged with this product and are reluctant to engage further with the product or learning resource.
EASE OF USE RATING
If a product is awarded an ease of use rating of 5, this shows that we were able to find no problems whatsoever with the product’s usage. Although activities may be initiated by an adult, children will still be able to easily understand how to use the resource to its full capacity with minimal third-party intervention.
However, if a product is awarded an ease of use rating of 1, this shows that the instructions and materials for leading the learning activity are unclear for adults and the product requires constant assistance from a third party for the target age group to engage with it.
SKILLS DEVELOPMENT RATING
If a product is awarded a skills development rating of 5, this shows that this product allows children to be actively involved with the learning experience and offers opportunities for children to continually extend and apply their knowledge. The product or resource will include additional guidance for adults, to help them support children’s learning to extend their knowledge.
5 pencils are hard to achieve and are only available for toys we consider exceptionally good for learning and development.
However, if a product is awarded a skills development rating of 1, this shows that this product does not help children gain new knowledge or skills.
For more information about our accreditation process, please email us at theteam@goodplayguide.com or send us a message using the contact form at the bottom of this page.
WHAT IF MY TOY DOESN'T MEET THE CRITERIA FOR ACCREDITATION?
If your product doesn’t meet the criteria for accreditation on its initial submission, we will provide recommendations and offer a complimentary resubmission within a 12-month period.
We care about your success and want you to know that you can always count on us to support you every step of your product’s life cycle.
