a. All products must comply with current US and European safety legislation and we must be informed in case of a product recall or other safety issue. 

b. Pre-production prototypes may be tested, subject to an additional fee

c. You must notify the Good Toy Guide Ltd in writing (email to is acceptable) if the product is withdrawn from sale or if there are any safety concerns that may affect consumers.

d. Please note that due to safety concerns, we cannot accept internet-connected products that: 

      1. Include hard-coded passwords
      2. Do not have a micro-processor that enables encrypted transmission

e.  Submission of a product indicates adherence to the ICTI’s code of ethical practice and the Good Toy Guide Ltd team reserves the right to ask for evidence of audit trails and ethical working practices.



a. The Good Toy Guide Ltd accepts no responsibility for damage caused to the product, or injury or damage caused by the product however it may occur

b. The Good Toy Guide Ltd will not be responsible for errors or omissions that occur as a result of incorrect or incomplete information on the submission form



a. The Good Toy Guide Ltd reserves the right to refuse to evaluate products. 

b. Products submitted must be available for purchase before they will be uploaded to the site

c. Three samples of each product are usually required, but please discuss with an Account Manager if the product is 

    1. a high value item
    2. a prototype (additional fees may apply if the product has not passed relevant safety testing
    3. A single use item)

d. All products submitted for evaluation by the Good Toy Guide will be disposed of by the Good Toy Guide Ltd (usually donated to the testing venues), unless a specific request has been received to the contrary. Any cost of returning products will be borne by the supplier.



a. Products that do not meet the requirements for accreditation will not feature on the Good Play Guide website or be promoted by the Good Play Guide teams via any other channels

b. A short report will be sent to explain where the product failed to meet the criteria for accreditation

c. Companies are welcome to re-submit a product once, within 12 months of receiving a failed report, if they have addressed the issues highlighted in the report.



a. Acceptance of a product for evaluation does not guarantee that the product will feature on the Good Play Guide website.You must provide the Good Toy Guide Ltd with details of at least one online retail outlet from which the product is available to purchase unless using the Good Toy Guide Ltd’s e-commerce and fulfillment service.

b. Products will be featured in the Guide for 12 months from the time of accreditation. There will be options to maintain the listing in the Guide after the initial 12 month period. These should be discussed with an Account Manager.

c. You may not modify or change the stamp of approval or logo in any way without prior written authorisation from the Good Toy Guide Ltd.

d. You may only use the stamp of approval or any of our logos in association with products that have received the accreditation.

e. Any quotes from the review must be credited to ‘The Good Play Guide’



a. All material on the Good Play Guide website is subject to copyright and must not be reproduced or distributed without the written permission of the Good Toy Guide Ltd.

b. You are responsible for ensuring you hold the copyright or license to use any images you send us in relation to your products.



a. Products are reviewed in the order in which they are received, and the review process only begins once The Good Toy Guide Ltd is in receipt of all of the following: 

    1. completed submission form, 
    2. the correct number of samples 
    3. payment of the invoice or a legally binding Purchase Order for the full value of the review

b. The Good Toy Guide Ltd does not guarantee a time frame for standard reviews 

c. Products which enter the Fast Tracked review process will be assessed within 3 weeks. The 3 weeks starting from the receipt of all items outlined in 8.a.



a. Submitting a product for review indicates acceptance of these Terms and Conditions in full.