STEAM TOY ACCREDITATION PROGRAM
As we welcome Spring, parents will be shopping for toys to encourage learning and keep their kids inspired and entertained.
Make your toys stand out this season by getting them certified with an official “STEAM Stamp of Approval.”
The Toy Association will release a “Spring into Learning STEAM Accredited Toy List” by March 20.
This is a special promotional opportunity for all companies that submit their products for STEAM accreditation by
January 26th
The “Spring into Learning” toy list will be:
- Announced via a press release and featured in Toy News Tuesday
- Featured and promoted on The Toy Association’s consumer website,www.thegeniusofplay.org, and social media channels
- Given priority when selecting products for use in TV segments by The Toy Association’s toy trends team’
The Toy Association and The Good Play Guide™ are excited to work with toy companies through the STEAM Accreditation Program.
This is an exclusive joint venture for the evaluation and certification of STEAM toys.
ABOUT THE PROGRAM
This accreditation program is open to all toy companies and brands involved in the manufacture, design, and marketing of STEAM products for children. It is based on the criteria outlined in The Toy Association’s “STEAM Toy Assessment Framework”, which defines and details specific characteristics of a good STEAM (science, technology, engineering, arts, and math) toy for various age groups.
IT'S FULL STEAM AHEAD
The Good Play Guide™ is the official accreditation body for the STEAM Accreditation Program. Founded by Dr. Amanda Gummer, who has a PhD in neuropsychology and over 20 years of experience working with children and families, the Good Play Guide uses a scientifically proven method to evaluate toys.
THE TOY TESTING
How do we test Toys ?
Every toy submitted for evaluation is firstly tested by the important people – children. While the children play, they are observed by professionals who have been trained to carry out research with children in a robust and ethically responsible way. The toys are then evaluated by the Good Play Guide’s team of experts to ensure they meet the strict criteria set in The Toy Association’s “STEAM Toy Assessment Framework”.
EACH ACCREDITED TOY WILL RECEIVE:
The Toy Association’s official Accredited STEAM Toy and Good Play Guide's stamps of Approval to use on printed and digital assets throughout all marketing and sales platforms
A detailed STEAM report created by the Good Play Guide™ which can be used for marketing, research or further development of the product.
Opportunity to be involved in campaigns run by the Good Play Guide™ throughout North America and Europe during the course of the year!
WHAT IF MY TOY DOESN'T MEET THE CRITERIA?
We understand the importance of your product’s success and take great pride in ensuring your satisfaction.
That is why if your toy doesn’t achieve the desired outcome on its initial submission to the STEAM accreditation program, we will provide expert recommendations and offer a complimentary resubmission within a 12-month period.
We genuinely care about your success and want you to know that you can always count on us to support you every step of the way.
PRICING
Toy Association Member Fees
(price per product in USD / GBP)
1 Product Submission
$1100 / £900 +VAT
2-4 Product Submissions
$950 / £775 +VAT
5+Product Submissions
$850 / £695 +VAT
NON Member Fees
(price per product in USD / GBP)
1 Product Submission
$1650 / £1350 +VAT
2-4 Product Submissions
$1400 / £1150 +VAT
5+Product Submissions
$1300 / £999 +VAT