STEAM TOY ACCREDITATION PROGRAM
Back to School
STEAM Toy Shopping List Promotion
The back-to-school shopping season can get overwhelming for parents, caregivers, and teachers as they are looking for products to make the new school year more exciting and memorable.
Not only do consumers have a lot of boxes to tick off their shopping list, but they also have to decide which brands are worth their time and money.
With this in mind, The Toy Association™ will release a “Back to School STEAM Toy Shopping List” in early August. This is a special promotional opportunity for all companies that submit their products for STEAM accreditation by June 21st.
This is a special promotional opportunity for all companies that submit their products for STEAM accreditation by
June 21st
The “Back to School” toy shopping list will be:
- Announced via a press release
- Featured in Toy News Tuesday
- Promoted on The Toy Association’s consumer website and social media channels
- Given priority when selecting product for use in TV segments by The Toy Association’s toy trends team
- What’s more, all products that successfully pass through accreditation will be featured in our STEAM Accredited Toys Storefront on Amazon and promoted in The Genius of Play’s Back to School Giveaway on Facebook and Instagram at no additional cost!
The Toy Association and The Good Play Guide™ are excited to work with toy companies through the STEAM Accreditation Program.
This is an exclusive joint venture for the evaluation and certification of STEAM toys.
ABOUT THE PROGRAM
This accreditation program is open to all toy companies and brands involved in the manufacture, design, and marketing of STEAM products for children. It is based on the criteria outlined in The Toy Association’s “STEAM Toy Assessment Framework”, which defines and details specific characteristics of a good STEAM (science, technology, engineering, arts, and math) toy for various age groups.
IT'S FULL STEAM AHEAD
The Good Play Guide™ is the official accreditation body for the STEAM Accreditation Program. Founded by Dr. Amanda Gummer, who has a PhD in neuropsychology and over 20 years of experience working with children and families, the Good Play Guide uses a scientifically proven method to evaluate toys.
THE TOY TESTING
How do we test Toys ?
Every toy submitted for evaluation is firstly tested by the important people – children. While the children play, they are observed by professionals who have been trained to carry out research with children in a robust and ethically responsible way. The toys are then evaluated by the Good Play Guide’s team of experts to ensure they meet the strict criteria set in The Toy Association’s “STEAM Toy Assessment Framework”.
EACH ACCREDITED TOY WILL RECEIVE:
The Toy Association’s official Accredited STEAM Toy and Good Play Guide's stamps of Approval to use on printed and digital assets throughout all marketing and sales platforms
A detailed STEAM report created by the Good Play Guide™ which can be used for marketing, research or further development of the product.
Opportunity to be involved in campaigns run by the Good Play Guide™ throughout North America and Europe during the course of the year!
WHAT IF MY TOY DOESN'T MEET THE CRITERIA?
We understand the importance of your product’s success and take great pride in ensuring your satisfaction.
That is why if your toy doesn’t achieve the desired outcome on its initial submission to the STEAM accreditation program, we will provide expert recommendations and offer a complimentary resubmission within a 12-month period.
We genuinely care about your success and want you to know that you can always count on us to support you every step of the way.
