How much does it cost to have a product reviewed?​

We offer 3 types of product review services which you can learn more about on our submissions page. Details such as pricing can be found on this page

I have lots of similar products - do they all need to be reviewed individually?

Not necessarily.

We are able to  review whole ranges of products that have identical play patterns.

For example, if you have building blocks and they come in different colours or pack sizes, we can review a selection (always at least 10% of the total range) and base our endorsement for the whole range on that review.

Our team can discuss the options to ensure you get the most appropriate and cost-effective option for your product.

How do you review products?

All products are tested on at least 4 occasions with different children.

The children’s play is observed and recorded, usually by our trained play club partners. They ensure that no leading questions are asked and that the play is not influenced in any way.

Our experts then compile reports from the four tests and add in their own comments, identifying key skills and any other points that parents should be aware of.

If we use your research or consultancy services during development, will my product be automatically accredited and included in the Good Play Guide?

No, testing is entirely independent. Children in our play clubs test products for the Guides; – if, as part of your development process, we have carried out research with children then we will select different children for the accreditation process.

How will my products be displayed on GoodPlayGuide.com?

By Date Order / Recently Reviewed

My product(s) has a newly designed package. Can I update its listing or will it need to be re-tested? ​

You can update images and the description as long as the actual product and its play patterns haven’t changed. We charge a small admin fee of £75 for this. Updating your listing will refresh the date of the review and brings your product back to the top of the website

My product isn’t overly educational. Can I still submit it for testing and accreditation? ​

Absolutely! We believe that most toys help children develop in one way or another. A toy that makes children laugh helps them learn what makes themselves happy. Open-ended play is also really beneficial so toys don’t need to have a learning outcome to be considered a ‘Good Toy’.

My product is designed for children with additional needs. Can I still submit this for testing and accreditation?


We have play club partners who have children with additional needs in their settings and we have the facilities to include children with additional needs in the testing group.

Should you want a more in-depth report specifically looking at how children with additional needs engage with your product we can provide a Strategic Product Review, which has much more detail than the usual review.

The Strategic Product Reviews start from £1500 +VAT and our team would be happy to discuss this with you.