Search

How to advertise toys
at Christmas with a small budget

With the cost of living crisis not going anywhere fast, consumers are being more selective as to where they are choosing to spend their money.

When it comes to expensive periods such as Christmas, families are starting their shopping early to spread out the cost incurred. With that in mind, now is the right time to consider how to spend your advertising budget, to attract those important customers to your product.

Here at the Good Play Guide, we have a range of advertising packages designed from large-scale organisations down to small, start-up businesses. Whatever your budget, the Good Play Guide can help you to achieve success during this most important quarter.

What do you get with the Good Play Guide Christmas Packages?

In the UK there are two Christmas packages to choose from:

  • The Step into Christmas Introductory package
  • and the Step into Christmas Premium package.

 

Looking specifically at what is included within the Introductory package, there are a range of benefits on offer.

By selecting this package, automatically your product will be included in our Christmas hub which is a focal point of GoodPlayGuide.com during the festive period. This means that those customers looking for Christmas inspiration with present buying will see your product as soon as they start scrolling.  Furthermore, you’ll have access to the Q4 influencer campaign.  

By choosing the Introductory Package, your item will be explored at length in our ‘Festive Fave’s expert article, where the developmental benefits of your product will be highlighted and explained to the customers looking at your product.

A direct link through to where your product can be brought will also be included, for a streamlined process from advert to purchase. With our expert articles achieving an average 1,000 reads per article, the benefits of your product will be highlighted to an audience, all actively seeking the best products for their loved ones.

In addition to this, all companies that have taken advantage of the Introductory package offer will have their products featured in our consumer newsletter which is currently sent to 5,000 parents, grandparents and gift-givers.

The Introductory package may come with a smaller price tag, but it is still packed full of benefits that will help to increase sales and lead to product exposure to thousands of potential customers.  

Support for our international clients is available with the Holiday Campaign where you’ll be featured in the ‘Must-Haves’ article, carousel as well included within the influencer programme. 

What are the benefits of advertising with the Good Play Guide?

Recommendations from independent experts are one of the most persuasive factors when it comes to deciding whether to purchase an item or not.

With the Good Play Guide being held in such high regard within the toy industry and amongst parents and carers, a recommendation from us delivers the reassurance that what is being purchased, is a high-quality product.

With the extensive reach that the Good Play Guide has, an accreditation from us will increase intention to buy by a whopping 20%.

Our proactive social campaign in 2023 delivered over 4M impressions, with an initial target of 2.4 M. This campaign had an ROI of 67%!

Not only will the accreditation make your product more appealing within the consumer market, but the extensive reach of our social media platforms means that your client pool is considerably larger.

We target our campaigns to your core target audience, of parents, grandparents and others, looking for products to buy the smaller members of their families.

With a range of packages to suit every budget, can you afford not to take up this opportunity?

The Good Play Guide has something for every company and every size budget. Whether you feel your product will benefit from hands-on interaction to boost sales, or simply reach a wider audience, speak with us today and allow us to support you in getting your business to reach its full potential this Christmas.