With school readiness at the forefront of parental concerns, we are launching an expert-led School Readiness Campaign, offering brands a unique opportunity to support families while gaining significant industry exposure.
Backed by a comprehensive 360-degree strategy, the campaign highlights how play-based learning fosters essential skills such as communication, emotional regulation, social confidence, and early literacy and numeracy. With research-driven insights, social media influence, and high-impact PR activities, this initiative is set to reach millions of parents, educators, and industry leaders.
There are a range of sponsorship opportunities for brands wanting to align with the campaign’s messaging and all Good Play Guide accredited products will be eligible to be included in the campaign’s activity at no additional charge.
Why Now?
Parents are actively seeking trusted tools and resources to prepare their children for school, and brands that support this transition will be at the heart of a high-profile, expert-backed movement. With no stigma attached to play, brands in the toy, education, and children’s sectors have a prime opportunity to showcase their impact on early childhood development.
Dr Gummer’s Good Play Guide is a trusted authority in child development, with a media reach exceeding 4 billion in 2024 alone. With expert-led webinars, PR outreach, and social media engagement, the campaign ensures sponsors receive unparalleled exposure within the parenting and education sectors. The Good Play Guide Christmas Campaign over-delivered by 30%.
“This campaign brings brands and families together at a crucial moment in a child’s development,” says Dr Amanda Gummer, Founder of the Good Play Guide. “It’s a chance to make a meaningful impact while achieving powerful brand visibility.”
Get Involved
Brands that develop toys, books, digital learning tools, or any products fostering key school readiness skills are encouraged to join the campaign and be part of the movement shaping the next generation’s future.
Brands that sign up before the end of March will secure a spot in the campaign’s launch webinar.
Answer these short questions and we’ll send over your tailored report
(no charge, no strings attached – we really do just want to help).
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