Supporting and developing
Story House Egmont’s content and covermount strategy


Egmont magazines wanted a partner who they could work with with on their long term cover-mount strategy and content direction to ensure that provides purposeful play.


We carried out a research project to develop a framework that they could use when planning their cover-mount development across all their magazine portfolio. Additionally we worked with them to develop appropriate signpost to use in their magazines which promote the benefits of play whilst linking to content and cover-mount.


We combined client background and current cover-mount strategies with desk research and developed it into a simple framework that can be used to ensure future cover-mounts and content develop purposeful play.

“The framework that has been developed is an incredible tool that will provide a wealth of ideas and checklists for us in our future content and cover-mount creation. Whilst being incredibly detailed and complex, Amanda and the team have made it easy to navigate, understand and incorporate into our product development.”

– Siobhan Galvin, Story House Egmont