Survey of U.S. parents to support
the sales and marketing
of a new Marvel app

THE
PROBLEM

Creative studio Kuato Studios wanted to carry out research to support the sales and marketing strategy for their new Marvel Hero Tales app.

THE
SOLUTION

We carried out a survey with US parents to provide data, to identify the ideal pricing model and what the target audience values in an educational app.

THE
RESULT

“The insight into our US audience helped us make informed decisions about our pricing and advertising.”

– Kris Turvey, Creative Director