Literature review of school readiness
to support marketing strategy

THE
PROBLEM

Experienced group of educationalists and international children’s TV producers, Mirakin Entertainment LTD, wanted to explore the meaning of “school-readiness” to support their marketing strategy.

THE
SOLUTION

We carried out desk research into how school-readiness is defined by various experts, including childcare professionals and teachers, and parents.

THE
RESULT

We produced a report that highlighted the key skills for school-readiness. This also showed to what extent children starting school have usually developed these skills, with a gender comparison.