Augmented reality best practice guide
for Angry Birds

THE
PROBLEM

Video game developer Rovio Entertainment wanted to use augmented reality (AR) to seamlessly connect licensed products with the digital Angry Birds universe.

THE
SOLUTION

We created a report on best practice and common pitfalls, combining play testing of existing AR products, desk research, and feedback from an app specialist.

THE
RESULT

“We were able to get really creative with our ideas while avoiding costly mistakes.”

– Brand Licensing Team