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PR survey to support a
Sylvanian Families Christmas campaign

THE
PROBLEM

Award-winning PR agency Highlight PR wanted to run a survey to support a Christmas marketing campaign for their client, Sylvanian Families.

THE
SOLUTION

We carried out desk research to create a shortlist of popular Christmas toys over the years, then helped to design and analyse a survey to identify which of these toys parents felt were the best investment.

THE
RESULT

The data was used to produce an independent, evidence-based list of the top ten best investment toys, which included Sylvanian Families. We also provided an expert quote to support the press release.