Award-winning toy company Wow! Stuff wanted to identify the unique features of a new CocoMelon product range, so that they could confidently highlight these when pitching to key US and UK retailers.
We produced a feature comparison table for each product, showing their USPs compared to their competitors and describing their developmental benefits.
The product range successfully launched on Amazon, Walmart, and Target, with the Sleep Soother, Musical Clever Blocks and Colour Learning Sheep all winning Made for Mums Awards shortly after.