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Consultancy to support the sales strategy
for an innovative new product range

THE
PROBLEM

Award-winning toy company Wow! Stuff wanted to identify the unique features of a new CocoMelon product range, so that they could confidently highlight these when pitching to key US and UK retailers.

THE
SOLUTION

We produced a feature comparison table for each product, showing their USPs compared to their competitors and describing their developmental benefits.

THE
RESULT

The product range successfully launched on Amazon, Walmart, and Target, with the Sleep Soother, Musical Clever Blocks and Colour Learning Sheep all winning Made for Mums Awards shortly after.