Play skills mapping to support
a pitch to children’s licensor

THE
PROBLEM

Award-winning toy company Wow! Stuff wanted support for their sales pitch to popular pre-school licensors, CocoMelon.

THE
SOLUTION

We reviewed a range of 14 products at the concept stage and identified the potential benefits to children’s cognitive, physical, and social and emotional skills.

THE
RESULT

Our client’s pitch was successful and they were able to sign a multi-territory license agreement with CocoMelon. They launched six of the products and included the benefits identified on the packaging.