BBC Studios, renowned for its popular children’s programmes such as Bluey and Hey Duggee, sought to ensure that a new range of licensed products aligned with the brand’s core values. Their goal was to maintain the high standards and integrity associated with their beloved shows while expanding their product offerings. To achieve this, BBC Studios needed to assess and confirm that the new licensed products not only reflected the brand’s values but also resonated with their target audience. This commitment to brand consistency and quality was essential for preserving the integrity of their intellectual property and enhancing consumer trust.