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Building communities with valuable insight

Our Process

The
problem

The Children’s Media Association wanted to provide its members with accessible and informative content through a series of regular webinar sessions. These webinars aimed to offer valuable insights into the latest trends, research, and best practices within the children’s media industry. By delivering expert-led sessions, the association sought to enhance members’ knowledge and skills, ensuring they stay informed and competitive in the rapidly evolving media landscape. This initiative reflects the association’s commitment to supporting its members with high-quality, accessible learning opportunities.

The
Solution

We developed the ‘Dr Gummer presents…’ series of live webinars, accessible for members of the Children’s Media Association. These sessions, hosted by child development expert Dr Amanda Gummer, cover a wide range of play-related topics and provide valuable insights into how play supports learning and development. Each webinar is recorded and available on demand, allowing members to access expert knowledge at their convenience. This initiative supports the Association’s mission to deliver high-quality, practical content that equips members with a deeper understanding of the impact of play on children’s wellbeing and education.

The
Result

Our ‘Dr Gummer presents…’ webinars have been praised across the children’s media industry for their engaging, informal yet highly informative format. The sessions provide practical insights into the role of play in child development, making them a valuable resource for professionals. Participants have shared glowing reviews, appreciating the expert-led discussions and actionable advice. Each session allows members to deepen their understanding of children’s play in an accessible and enjoyable way.
The ‘Dr Gummer presents…’ series of webinars are very well received by our members. Amanda discusses a range of issues facing children's media companies and always makes the sessions engaging and informative.
Suzie Dominick
President, CMA

Get in touch with our Project Lead today and find out how we can help you!

Dr Amanda Gummer

CEO / Head Researcher

Project Lead

Dr Amanda Gummer

Email Address

amanda@goodplayguide.com

Marketing

We offer marketing services, leveraging expert evaluations to boost product appeal and visibility.

Consultancy

We provide consultancy services and insights to improve product design and engagement.

Accreditation

Expert and child evaluations in reviews make your products stand out, essential for any marketing plan.

Research

We offer expert research services using child development specialists and real children.