We conducted a one-day interactive workshop with participants from marketing, product development, brand management, and sales. The workshop covered essential topics such as the ages and stages of child development, inclusivity and accessibility in play design, and a thorough review of existing product lines. Additionally, we worked together to identify opportunities for new ranges. This collaborative session ensured that every team member gained a deeper understanding of the principles of child development and how they could be applied to enhance the brand’s products and strategies, aligning everyone towards a shared vision for future success.