HUE Animation faced the challenge of elevating their brand and product profile to stand out to consumers during the competitive Q4 period. They needed to capture attention and differentiate their offerings in a crowded market, ensuring they could attract new customers and reinforce loyalty among existing ones. The primary issue was creating a compelling marketing strategy that highlighted the unique features and benefits of their products effectively. This required a deep understanding of their target audience and the competitive landscape, as well as innovative approaches to marketing and promotion to achieve the desired visibility and engagement.