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Virtual user testing of the McDonald’s Happy Meal app
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Our Process

The
problem

Award-winning international creative agency R/GA aimed to test a new and innovative feature in the McDonald’s Happy Meal app. Their goal was to evaluate the effectiveness and user engagement of this feature within the app, which is designed to enhance the overall Happy Meal experience. By integrating and assessing this cutting-edge functionality, R/GA sought to provide McDonald’s with valuable insights into how the feature could potentially boost app interaction and customer satisfaction. This initiative was part of a broader effort to leverage creativity and technology to drive meaningful improvements in digital experiences for McDonald’s young audience.

The
Solution

We conducted testing of the new app feature through video calls with child and parent pairs, ensuring direct observation of user interactions and feedback. These sessions were meticulously recorded to capture detailed insights into how the feature was used and perceived. The recorded sessions were then shared with key stakeholders to provide them with a comprehensive understanding of the feature’s performance and user experience. This approach facilitated an in-depth analysis, allowing stakeholders to make informed decisions based on real-world data and feedback from the target audience.

The
Result

We provided comprehensive evidence to help the client evaluate the advantages of transitioning from their current software to an alternative solution. Our analysis included detailed usability assessments, highlighting potential improvements and benefits associated with the new software. By presenting clear, data-driven insights, we enabled the client to make an informed decision on whether the alternative solution would enhance user experience and operational efficiency. This evidence-based approach ensured that the client could confidently assess the value of upgrading their software to achieve better usability and overall performance.
The team at FUNdamentally Children have played an invaluable part in the creation of the new Happy Studio app. The insights they have provided through qualitative research and play testing with children and parents have been instrumental in steering development in the right direction. They have impressed us and our client throughout, often working to very tight timescales.
Marcus Keith
Client Services Director, R/GA

Get in touch with our Project Lead today and find out how we can help you!

Nikita Chan

Senior Account Manager

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Project Lead

Nikita Chan

Email Address

nikita@goodplayguide.com

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