Dr Amanda Gummer served as an independent expert for Blue’s Clues & You! during three media days, representing the show and providing valuable insights. The client’s research revealed that parents were concerned about potential regression in their children due to the pandemic’s restrictions. Dr Gummer addressed these concerns by discussing child development within this context, offering practical advice and solutions for parents to support their children’s growth. Her expert commentary not only validated the show’s relevance but also helped alleviate parental worries, enhancing the campaign’s credibility and reinforcing the educational value of Blue’s Clues & You!