Search
Helping a new brand find its wings
Contact Us

Our Process

The
problem

Plane Characters, the creators of the Pilot Ollie and Pilot Polly books, sought to gather feedback on their pilot episode and accompanying app, both inspired by the popular books. Their goal was to assess how well these new digital offerings resonated with their target audience and to determine their effectiveness in engaging users. By collecting insights from early viewers and app users, Plane Characters aimed to refine their content, enhance user experience, and ensure that the pilot episode and app effectively capture the essence of the beloved books while meeting audience expectations and preferences.

The
Solution

We conducted an in-home testing of the pilot episode and app inspired by the Pilot Ollie and Pilot Polly books, closely observing user interactions and experiences. Following this, we gathered detailed feedback from parents via a WhatsApp focus group. This method allowed us to collect real-time, qualitative insights into how the content resonated with families and how effectively the app and episode engaged children. The feedback provided valuable information on user satisfaction, areas for improvement, and overall effectiveness, enabling Plane Characters to refine their offerings and better align them with the needs and expectations of their target audience.

The
Result

We provided a detailed analysis of parent feedback, highlighting key aspects of the show that were particularly well-received. This analysis included specific elements that resonated with viewers, such as engaging content and effective educational value. By showcasing these positive attributes, we supported the client’s investment pitches and marketing efforts, offering compelling evidence of the show’s appeal and potential success. This insight was crucial in demonstrating the value of the show to potential investors and stakeholders, reinforcing its marketability and enhancing the client’s ability to secure funding and promote the show effectively.
We love working with the team at FUNdamentally Children. They always go over and above and the expertise within the team never ceases to impress us. They are always very quick to respond to requests and we know that having them as a resource for Let's Go See will massively increase our chances of success across all areas of our business.
Rob Johnson
Founder, Plane Characters

Get in touch with our Project Lead today and find out how we can help you!

Dr Amanda Gummer

CEO / Lead Researcher

Email
Meeting
Call
More
Email
Meeting

Project Lead

Dr Amanda Gummer

Email Address

amanda@goodplayguide.com

Show More
Show Less

Marketing

We offer marketing services, leveraging expert evaluations to boost product appeal and visibility.

LEARN MORE

Consultancy

We provide consultancy services and insights to improve product design and engagement.

LEARN MORE

Accreditation

Expert and child evaluations in reviews make your products stand out, essential for any marketing plan.

LEARN MORE

Research

We offer expert research services using child development specialists and real children.

LEARN MORE

Want to get your brand in front of families?

Not sure how to stand out in a crowded market?

Looking for expert support that delivers?

We’re here to help! 

We work with toy companies, app developers, and family brands to boost visibility, trust and sales. 

Explore our Services
Quick Links
Get In Touch
Facebook Instagram Tiktok Linkedin Envelope Phone-alt

Terms & Conditions

Privacy Policy

© All Rights Reserved. 2025