Rovio Entertainment, the developer behind the popular Angry Birds franchise, sought to enhance user engagement by integrating augmented reality (AR) into their licensed products. Their goal was to create a seamless connection between physical merchandise and the digital Angry Birds universe. By incorporating AR technology, Rovio aimed to provide an immersive experience where users could interact with their favourite Angry Birds characters and content in a new and interactive way. This innovation was designed to bridge the gap between physical products and the digital realm, offering fans an enriched and engaging way to experience the Angry Birds brand.