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Bringing brands to life in the Good Play Zone
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Our Process

The
problem

Understanding how today’s children relate to long-established heritage brands presents a unique challenge. For instance, Teletubbies, which has been a beloved fixture for 25 years, needed to explore how nostalgia influences current perceptions and the brand’s ongoing evolution. It was crucial to assess how both children and parents view the brand’s legacy and modern adaptations. This insight helps ensure that Teletubbies remains relevant and resonates with new generations while honouring its nostalgic roots, thus guiding the brand’s strategic decisions and ensuring its continued appeal in a competitive market.

The
Solution

We organised a Teletubbies Tea Party designed for children aged 2-4, featuring themed activities and tubby custard. This engaging event allowed us to observe how young children interacted with the Teletubbies brand in a playful setting. Concurrently, we held an informal coffee chat for parents, gathering insights into their children’s viewing habits and their opinions on the Teletubbies. This combination of direct observation and parent feedback provided valuable data on the brand’s impact and evolution.

The
Result

Members of the Teletubbies team had the opportunity to actively participate in the play day, providing them with first-hand experience of how their young audience engages with and shows affection for the brand. Observing children’s interactions and reactions during the themed activities offered valuable insights into their emotional connection and preferences. This direct involvement allowed the team to better understand the impact of their content and activities, ultimately informing future brand strategies and product developments.
"The insights we got from the international research carreid out by the team at FUNdamentally Children gave our team direction and enabled us to make informed decisions about the direction we want to take the brand. The team were great to work with and we're looking forward to doing more with them across our other brands."
Meslissa Goodrich
Director Of Brand Management & Franchise Strategy, WIldbrain

Get in touch with our Project Lead today and find out how we can help you!

Rebecca Alfandary

Senior Account Manager

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Project Lead

Rebecca Alfandary

Email Address

rebecca@goodplayguide.com

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Marketing

We offer marketing services, leveraging expert evaluations to boost product appeal and visibility.

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Consultancy

We provide consultancy services and insights to improve product design and engagement.

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Accreditation

Expert and child evaluations in reviews make your products stand out, essential for any marketing plan.

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Research

We offer expert research services using child development specialists and real children.

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