Shaping the Future of Children's Wellbeing in The Digital World
collaborative, cross sector expertise. Thank you to everyone involved.
Meet Our Working Groups
Games & Interactive Entertainment
| Matthew Hughes | New Horizons – Wrexham PRS |
| Amanda Taselaar | Red Games Co. |
| Dan Flannery | Red Games Co. |
| Dr. Ridhi Sethi | Dr B R Ambedkar University Delhi |
| Nicola Jenkins | The Red Affect Ltd |
| Greg Alkalay | ClassIQ |
| Jules Esquivel | The Wellbeing Designer |
TV, Video, & Streaming
| Jacqui Fishman | Start A Buzz Marketing |
| Steve Smith | Beakus |
| Alison Stewart | The Children’s Media Foundation |
| Hannah Hagon | Unplugged Tots |
| Roger Shakes | Media Tech Partners |
| Trevor Klein | Fully Novel |
| Diondra Brown | Independent Contractor |
| Will Maurer | Children’s Media Research and Reform Lab (CMRRL) |
Immersive & Emerging Media (AR, VR, Metaverse)
| Matthew Picton | Dubit |
| Nikki Stearman | Xploro |
| Jaimie Freeman | Digital Environment Research Institute, Queen Mary University of London; Minderoo Centre for Technology and Democracy, University of Cambridge |
| Emma Taylor | Embers the Dragon |
| Wendy Rootring | NaLuna Studios |
| Zelda Yanovich | Fam studio |
Publishing and Educational Technology (EdTech)
| Acey Holmes | BoredLess |
| Cansu Oranc | Upily |
| Andrea Garciaherrera | Montessori Global Education |
| Emily Hanson | First News |
| Bill Shribman | Chickens on the Roof |
| Ysanne Heald | Yellow Door & Teem Education |
| Jules Esquivel | The Wellbeing Designer |
Connected Toys & Physical–Digital Hybrids
| Yesim Kunter | Yesimkunter ltd. |
| Wayne Fromm | Fromm Works Inc. |
| Lisa Whitaker | LM Whitaker Consulting LLC |
| Natalie von Teichman | miindfully™ |
| Heather Welch | Edx Education |
| Sandra Beale | Toddler and Early Years STEM |
| Vijaya Madhuri | VM Design Ltd. |
| Sonia Tiwari |
Social & Communication Platforms
| Mila Lesh | WildWorks |
| Camilla Elton | |
| Sophie Hughes | SuperAwesome |
| Aaron Lipman | SUPER. (Super Ideas Marketing) |
| Charlotte Aynsley | Family Online Safety Institute |
Meet Our Advisory Groups
Scientific & Ethics Council
| Rob Hughes | Tandem (Early Ideas Limited) / LSHTM |
| Francis McGlone | Manchester Metropolitan University |
| Jennica Li | University of Wisconsin – Madison, PBS Wisconsin |
| Melanie Manning | Doctoral Student/ Global Director at Media Matters for Women |
| Ruairí Lewis | Leeds Libraries Service |
| Jenny Gibson | University of Cambridge Centre for Human Inspired AI |
| Sonia Tiwari |
| Zelda Yanovich | Fam studio |
Industry Implementation Council
| Marina Mello | BBC |
| Ahren Hoffman | MESH Helps |
| Alanna Powers-O’Brien | Family Online Safety Institute |
| David Kleeman | Dubit |
| Jen MacLean | Dragon Snacks Games |
| Katie Goldstein | SuperAwesome |
| Lotte Elsa Goos | Fair Tales Collective |
| Lucy Williams | Childhood is Now |
| Caroline O’Dwyer | Paramount |
| Niral Parekh | Capital One |
| Diondra Brown | Independent Contractor |
| Will Maurer | Children’s Media Research and Reform Lab (CMRRL) |
Children, Families and Schools Council
| Karen Chetwynd | Montessori Global Education |
| Jo Morton-Brown | |
| Nicki Karet | Sherbert |
| Sajita Setia | Transform Medical Communications Limited |
| Sam Clough | SuperAwesome |
| Nicky Cox | Children United |
| Vince Grogan | Video Game Producer |
| Emma Jenkins | Freelance |
Policy & Regulation Forum
| Carolyn Silberfeld | ECSDN |
| Rachel Kowert | Games for Change |
| Scotty Iseri | FUNDA |
| Leanne Proctor | Online Responsibility Network |
| Sylvia Olayinka-Olaniyi | University of Nottingham |
| Dr Sally Latham | Wikimedia UK |
| Stacey McDowall | Kidoz |
Explore Our Digital Wellbeing Resource Bank
This Resource Bank brings together leading research, frameworks, industry guidance, and practical tools to help parents, educators, and industry professionals navigate children’s digital experiences with confidence.
As we continue building our resource bank, we invite you to share any research or materials you think should be included. Please email them to research@fundamentallychildren.com
PRE-SALE IS NOW LIVE
Be among the first to sign up and get 50% off your Digital Wellbeing accreditation.
Join industry leaders, experts, and advocates in creating evidence-based standards that genuinely support children's wellbeing online
– backed by Innovate UK.
GET INVOLVED
schedule a Call with Dr Amanda Gummer or Download the Project Overview for more information
Book A Call with Dr Amanda Gummer
Discuss how your organisation can shape the framework and what founding partnership involves.
Download Project Overview
Get the full details on the framework process, founding partner benefits, and investment levels.
Industry-Led Collaboration
THE OPPORTUNITY
We’re creating the Children's Digital Wellbeing Framework with Innovate UK backing, and we Need your expertise.
This is an opportunity to collaborate with fellow industry leaders to develop evidence-based standards that genuinely support children’s wellbeing online.
We’re forming Working Groups and Advisory Panels to develop the framework criteria, measurement domains, and accreditation pathways.
DEVELOPING THE FRAMEWORK
Contribute your skills in the most appropriate way
This framework is designed by people who understand the reality of creating digital products for children. It’s collaborative, evidence-based, and built to support genuine wellbeing – not just tick compliance boxes.
Steering Group
Chairs of the Working Groups and Advisory Panels, Chaired by Amanda Gummer
Working Groups
Purpose: Hands-on framework development – the people doing the detailed work of creating criteria, standards, and assessment methods.
Focus: Develop the practical elements of the framework: what gets measured, how it gets measured, what good practice looks like.
Time Commitment: Monthly workshops (approximately 3-4 hours per month)
Best For: Organisations with specialist expertise to contribute
- Games & Interactive Entertainment
- TV, Video, & Streaming
- Immersive & Emerging Media (AR, VR, Metaverse)
- Publishing and Educational Technology (EdTech)
- Connected Toys & Physical–Digital Hybrids
- Social & Communication Platforms
- Platforms, App Stores & Distribution Channels
Advisory Panels
Purpose: Strategic guidance and direction – ensuring the framework aligns with industry realities and regulatory requirements.
Focus: Provide sector perspective, identify priorities, guide overall direction, and ensure the framework works for business.
Time Commitment: Quarterly meetings (approximately 1-2 hours per quarter)
Best For: Senior leaders, policy experts, and organisations wanting to shape strategic direction without hands-on involvement.
- Scientific & Ethics Council
- Industry Implementation Council
- Children, Families and Schools Council
- Policy & Regulation Forum
HOW TO SUPPORT THIS IMPORTANT PROJECT
Three Investment Levels
Join us in shaping this groundbreaking initiative.
Choose the level that fits your organisation best.
Click to display all Investment Levels
Working Group Sponsorship
Investment Tiers:
Headline Sponsor – £25,000 (ONLY 1 available)
- Voting rights and formal voice within the Working Group
- Branding on all Working Group communications
- Early access to framework
- Invitations to all events
- Prominent position in PR activities
- Prominent recognition in final framework documentation
Contributing Sponsor – £5,000 (max. 7 available)
- Formal voice within the Working Group
- Early access to framework
- Invitations to events
- Inclusion in some PR activities
- Listed as a Sponsor in final framework documentation
Supporter – £1,000 (rolling basis)
- Early access to framework
- Invitations to some events
- Listed as a Supporter in final framework documentation
Advisory Panel Sponsorship
Investment Tiers:
Headline Sponsor – £25,000 (ONLY 1 available)
- Branding on all Advisory Panel communications
- Early access to framework
- Invitations to all events
- Prominent inclusion in PR activities
- Prominent recognition in final framework documentation
Sponsor – £5,000 (max. 7 available)
- Early access to framework
- Invitations to events
- Inclusion in some PR activities
- Listed as a Sponsor in final framework documentation
Supporter – £1,000 (rolling basis)
- Early access to framework
- Invitations to some events
- Listed as a Supporter in final framework documentation
At a Glance: Working Groups vs Advisory Panels
| Working Groups | Advisory Panels | |
|---|---|---|
|
Focus |
Hands-on framework development |
Strategic guidance and direction |
|
Involvement |
Develop criteria, standards, assessment methods |
Provide sector perspective and high-level input |
|
Time Commitment |
Monthly workshops |
Quarterly meetings + periodic feedback |
|
Voting Rights |
Yes (Headline & Contributing Sponsors) |
No (advisory input only) |
|
Best For |
Organisations with specialist expertise to contribute |
Organisations wanting strategic influence |
At a Glance: Investment Levels
| Headline Sponsor (£25k) | Sponsor (£5k) | Supporting (£1k) | |
|---|---|---|---|
|
Availability |
ONLY 1 Per Group |
MAX 7 Per Group |
Rolling Basis |
|
Voting Rights |
Yes |
No |
No |
|
Branding on Group Comms |
Yes |
No |
No |
|
Early Framework Access |
Yes |
Yes |
Yes |
|
Event Invitations |
All Events |
Most Events |
Some Events |
|
PR Activities |
Prominent Position |
Inclusion in Some |
None |
|
Framework Recognition |
Prominent |
Listed as Sponsor |
Listed as Supporting |
THE benefits
Why Join a Working Group or Advisory Panel?
Shape the Standards
Your expertise helps define what good child wellbeing practice looks like. Your real-world experience informs the framework everyone will use.
Regulatory Readiness
Demonstrate proactive alignment with evolving regulations like the Online Safety Act.
Early Implementation
Pilot the framework before public launch. You’ll be among the first to receive accreditation.
Industry Recognition
Founding partners are recognised in all framework communications and case studies.
Collaborative Network
Connect with founding partners across sectors – gaming, ed-tech, toys, safety-tech.
Build Stakeholder Trust
Independent validation demonstrates your commitment to parents, regulators, and commissioners.
Competitive Advantage
Differentiate your brand with credible, third-party accreditation that builds trust with parents, educators, and commissioners.
Influence Future Direction
Your input shapes not just the initial framework, but its evolution as digital products and regulations change.
ABOUT THE FRAMEWORK
What Makes this Different?
Industry-Led Collaboration
Your expertise shapes the criteria
Evidence-Based Methodology
Grounded in 25+ years of child development research
Third-Party Validation
Independent accreditation that builds trust
Sector Partnership
One organisation per sector ensures diverse perspectives
Practical Application
Standards that work for your business, not against it
Transparent Process
Clear criteria and assessment methods you can trust
This Collaboration is For You If:
You’re a gaming platform, toy/game manufacturer, ed-tech company, or safety-tech provider who genuinely cares about child wellbeing
You’d like to contribute your expertise to developing industry standards
Dr. Amanda Gummer
Child Development Expert
You understand that third-party validation can strengthen trust with your stakeholders
You’re interested in collaborating with peers across the children’s digital industry
ABOUT US
ABOUT DR AMANDA GUMMER & FUNDAMENTALLY CHILDREN
Dr Amanda Gummer has spent 25+ years working with gaming platforms, toy manufacturers, ed-tech companies, and digital product creators.
She understands both child development and the realities of building successful products for children.
The Children’s Digital Wellbeing Framework brings together Amanda’s expertise with Innovate UK funding and – most importantly – your industry knowledge.
Together, we can create standards that genuinely work.
We love working with brands who put children at the heart of their business strategy.
READY TO GET INVOLVED?
schedule a Call with Dr Amanda Gummer or Download the Project Overview for more information
YOUR NEXT STEPS...
Book A Call with Dr Amanda Gummer
Discuss how your organisation can shape the framework and what founding partnership involves. Amanda will answer your questions and explore whether this is the right fit for your business.
Download The Project Overview
Get the full details on the framework process, founding partner benefits, time commitment, and investment levels. Everything you need to make an informed decision.