WHAT WE DO
Three ways we support play
FUNdamentally Children works with brands, educators, councils and venues. Choose the area that fits you.
PLAYFUL BRANDS
Accreditation and brand support
Independent accreditation, research, marketing and PR support for toy, game and entertainment brands. Every product is reviewed by multiple children and professionals, then put in front of parents.
PLAYFUL LEARNING
Research, consultancy and training
Education focused services for schools, early years settings and the companies that supply them, including bespoke research, consultancy and training delivered directly by FUNdamentally Children.
PLAYFUL COMMUNITIES
Play for places and people
Good Play Zones, play club partnerships and funding support, plus guidance on the built environment for councils, schools, venues and the outdoor play sector.