Associate Bio
Emily am a mom of two based in the NYC area. Emily’s personal mission is to reimagine the way parents access information related to child development and parenting in an effort to empower and support them along their parenting journey.
Emily has spent the past 13+ years driving new products and services in the education and parenting space from concept to launch.
Emily specialises in helping parenting companies find their unique voice and perspective. Through analysis of the competitive landscape and carefully crafted user journeys, Emily offers new and innovative content strategy and brand positioning to differentiate and define digital products and services and attract and retain customers.
Current / Notable Projects
- Poppylist Head of Brand and Content
- Joy.co Head of Content
- Little Tingz Head of Research and Customer Experience
Built the content strategy for the Lovevery parenting app and launched parent services
Current / Previous Clients
- Lovevery
- Guidepost Montessori
- AltSchool
- Wonderschool
- Poppylist
- Joy.co/Bounty Parenting Club
- No Silly Questions Podcast
- Greer Meister Group
- Little Tingz