Understand the retail landscape

Helping you to understand the retail landscape, gather evidence of the problem your product/service solves, to support marketing or help identifying your USP.    

What's involved?

Desk research carried out by one of our experts to identify the key features of competitor brands.

See some of our past projects


Play skills mapping to support a pitch to children’s licensor

Learn More


Literature review of school readiness to support marketing strategy

Learn More


Parent interviews to support the marketing of Aquadoodle

Learn More

Competitor Analysis is just one of our research tools

Focus Groups

A discussion with a group of parents or children to understand their opinions on a topic, idea, or product.

Product Testing

Product tested in natural settings to provide authentic feedback