
Understand the retail landscape
Helping you to understand the retail landscape, gather evidence of the problem your product/service solves, to support marketing or help identifying your USP.
What's involved?
Desk research carried out by one of our experts to identify the key features of competitor brands.
See some of our past projects
WOW STUFF
Play skills mapping to support a pitch to children’s licensor
Learn MoreMIRAKIN WORLD
Literature review of school readiness to support marketing strategy
Learn MoreTOMY
Parent interviews to support the marketing of Aquadoodle
Learn MoreCompetitor Analysis is just one of our research tools

Focus Groups
A discussion with a group of parents or children to understand their opinions on a topic, idea, or product.
